Creating iOS apps begins with clarity about the target users, the app's purpose, and the scenario to tackle in the initial release. A solid discovery phase defines the MVP scope, selects an appropriate architecture, and avoids features that seem impressive on paper but don't enhance actual use.

After the basics are established, attention moves to UI behavior, speed, and reliability across iPhone variants and iOS updates. Uniform navigation flows, prudent state management, and thoughtfully designed integrations (payments, authentication, analytics, backend APIs) simplify maintenance and scaling post-launch on the App Store.